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Toto Wolff Set to Divest Stake Valuing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led the Mercedes team to historic success in F1

Mercedes team principal Toto Wolff is in advanced talks to sell part of his ownership stake in the Mercedes Formula 1 team.

This transaction estimates Mercedes at £4.6bn – an unprecedented figure for a Formula 1 squad – following McLaren was appraised at £3.5 billion in an adjustment to corporate structure in September.

The Austrian executive, who holds a 33% stake of Mercedes F1, plans to divest a shareholding in the region of 5%.

The 53-year-old will remain as team boss and chief executive officer should the deal proceed.

Ownership Structure

Remaining partners in Mercedes F1 are Mercedes and industrial group Ineos Group, who each also own a third of the enterprise.

A Mercedes spokesperson stated: "We are providing no official statement on the matter. The governance of Mercedes F1 stays unaltered, and all three partners are dedicated to continued achievements of Mercedes-Benz in Formula One."

Financial Growth

The deal would represent a substantial rise in worth of the Mercedes team after Ineos bought its stake for £208m in 2022.

This surge demonstrates the expansion in valuations of Formula 1 outfits recently as a consequence of the increasing appeal of Formula 1 around the world.

This trend was evident with the box-office performance of the Formula 1 film starring Hollywood star Brad Pitt, which debuted last summer and has grossed more than $630m (£458m) at the box office.

It is Pitt's most successful film and the highest-earning sports movie ever released.

Current Standings

The Mercedes team are runner-up in the team standings, trailing McLaren, with three races left this season.

Mercedes' primary racer British driver George Russell has won 2 of the 21 races this year and is in fourth place in the drivers' championship behind McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes won a record eight consecutive team titles and seven driver championships, six for Lewis Hamilton and one for Nico Rosberg, from 2014 to 2021.

The writer

Jason Mcclain

A tech strategist with over a decade of experience in digital innovation and AI-driven solutions, passionate about simplifying complex tech concepts.

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